Data Targeted Direct Mailing Lists
We provide data-targeted direct mailing list processing services to ensure that you reach the right audience for your next direct mail marketing campaign.
When you need to find a specific audience, whether it’s national or hyper-local, Apex advertising agency can optimize your customer list or append using hundreds of specialty lists and preference selects to find your best prospects.
Apex advertising agency’s data experts will assist you to define mailing lists that maximize campaign effectiveness and improve overall return on investment.
One of the most important elements of any campaign is your direct mailing list. Businesses, non-profits, and retailers use targeted mailing lists to reach the customers and prospects that matter most to them.
Using targeted and personalized print communications with Variable Data Printing (VDP) can improve response rates and the overall marketing objective. Apex advertising agency can personalize your mailings using our data services and in-house digital printing solutions. Plus personalized marketing helps increase engagement and response rates.
Our direct mail experts make it easy for you by helping to determine which mailing list approach will result in the best campaign performance. Depending on your objectives, we will advise on the best combination of mailing list strategy and direct marketing program to craft successful campaigns.
Your existing customers represent your greatest business asset.
You have likely spent an enormous amount of time, effort and money developing your customer list. In addition to being the lifeblood of your business, your customer list is also the strongest list for your next direct mail campaign.
Don’t make the mistake of believing that your customers will always come back.
Competitors are also targeting your valuable existing customers. Make sure you are always reaching out with new incentives for them to return.
Build relationships with data.
By leveraging your customer base, we can help you find new customers and prospects. Our data mining tools will utilize your customer list and data to find like-minded prospects with similar demographic and/or geographic traits – resulting in more effective acquisition programs.
Cover 100% of Your Market!
Many companies find that the majority of their business comes from those who live within a short distance of their location. Saturation mailings (aka bulk mail or mass mail) deliver your message to everyone in a specified carrier route or zip code.
Apex advertising agency’s marketing and data experts use area penetration reporting and mapping tools to help you identify the best prospects right down to the mail carrier route level. By adding additional filters and demographics such as median household income, dwelling types, seasonal dwellings, apartments, and dropped addresses, we can reduce waste resulting in increased campaign ROI.
Reduced Postal Rates When Mailing Entire Carrier Route
In many cases, targeted saturation mail can offer a huge advantage when mailing your entire market because the post office offers significantly reduced postal rates for mailings that go to a complete mail carrier route.
Learn more about “Smart” Saturation Direct Mail Programs
We’ll help you identify unwanted addresses, target your geographic area and carrier routes, design & print your direct mail piece, optimize postage & delivery costs, provide USPS verification and tracking, and provide expert support along the way.
When you need to find a specific audience for your next direct mail campaign, Apex advertising agency can access hundreds of speciality mailing lists and demographic preference selects to find the best prospects.
Targeted mailings don’t just saturate an area. They define the exact profile and persona characteristics of your prospects, and target only them.
If you have a new business or need to find a specific audience to solicit, we can create custom lists to meet most any objective
We’ll help you define your prospects, map your geographic area, design & print your direct mail piece, optimize postage & delivery costs, provide USPS verification and tracking, and provide expert support along the way.
Every Door Direct Mail® is a simple and affordable way to reach new customers in their homes or businesses via the mailbox. You define your marketing area and creative ideas, and we handle the rest from design to printing and postage.
Many businesses have come to believe that EDDM®, or Every Door Direct Mail®, is the least expensive form of direct mail. This simply isn’t the case. The perception has been perpetuated by the USPS and many direct mail providers looking to keep the execution of direct mail campaigns as easy as possible. They are only capable of providing simple saturation mailings without personalization or variable data.
However, Apex advertising agency doesn’t cut any corners! Our team can help you develop optimized direct mail marketing campaigns using personalization and higher ROI mailers while excluding wasteful addresses. This results in increased campaign ROI! Read our blog post on the EDDM® Myth for more information and analysis.
Our experienced data experts use the latest data processing software in conjunction with proprietary mail management software. Apex advertising agency will create data-driven targeting solutions necessary for typical mailings as well as the most complex personalized and variable data projects.
Save Time & Money Our in-house equipment, locally secured data and years of expertise in HIPAA compliant direct mail and print allows us to offer secure fast turnaround services at the lowest possible rates.
Reduce Risk Our team is always up-to-date with HIPAA (Health Insurance Portability and Accountability Act) best practices, processing every piece of direct mail ensuring that all Personal Health Information (PHI) is protected from the moment we receive it on our encrypted SFTP site to when it leaves for the post office.
HIPAA Mailing Experts We are the a one-stop solution for direct mail from graphic design, healthcare printing, inserting, fulfillment services, and healthcare mailings.
Apex advertising agency’s ISO 27001 controls help ensure PHI and PII data remain secure and compliant with even the most stringent data security policies.
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