Integrated Marketing Services
Add Your Heading Text HereMarketing services aimed at supporting a wide range of client needs with a focus on improved direct mail campaign performance, increased conversion rates, tracking and attribution.
With vertically integrated services, Spectrum makes it easy for you to swiftly launch marketing campaigns with the accuracy, quality control, and oversight required for optimal success.
Direct Marketing
Powerful direct mail strategies and solutions aimed at generating measurable results.
Data Services
Allows for better list segmentation, demographics, audience targeting, personalization and post-campaign analysis.
Direct Mail with Digital
Integrated online advertising enhances campaign results while providing increased tracking and attribution
Creative Services
Capture the attention and interest of the targeted audience with a striking design and format that elicits urgency and action.
Commercial Printing
In-house print production with hundreds of direct mail formats available including gift cards, die-cutting, gate-folds, scratch-offs and more.
Signs & Large Format
Our in-house signage division will print the same coordinated message of your promotional campaign to reinforce any communication.
Client-Specific Marketing Solutions
Spectrum has developed vertically integrated marketing services to support our diverse range of clients with very different needs. The result is unique marketing and production services tailored to the specific requirements of each client segment.
Each solution aims to solve some of the most frequently encountered obstacles when executing effective marketing campaigns. From general printed marketing materials and direct mail campaigns, to developing and hosting marketing communications (MarCom) portals, Spectrum has the solutions!
Agency & Broker Support
Working with local and national agencies of all types has led us to uniquely understand how to support the broad scope of responsibilities with which an agency is often charged. From the outsourcing of creative projects to leveraging expertise in areas such as direct mail, Spectrum’s focus is on helping our agency partners succeed.
Media Companies & Resellers
Spectrum can help support the efforts to drive revenues in new areas such as direct mail sales and printing through its media support channel. In addition to functioning as a general, Spectrum elevates the partnership by training sales staff, providing management support, making technical expertise available and in some cases making joint sales calls for major opportunities.
Print Production Divisions
Spectrum’s production divisions provide advanced direct mail printing with the control and attention to detail clients demand. With a wide range of modern print and finishing equipment, our print services include short-run digital, sheet-fed/web offset printing, and large format sign and graphic printing.
We can control the execution of every aspect of our customer’s projects from start to finish for optimal results.
COMMERCIAL PRINTING SERVICES
In-house print production provides speed and total control over every project from start to finish.
COMMERCIAL PRINTING
SIGNS & LARGE FORMAT PRINTING
Add coordinated promotional point-of-sale signs and graphics for your marketing campaigns.
SIGNS & GRAPHICS
Speak With An Industry Expert
Identify your objectives, establish budgets and receive guidance on proven strategies to maximize campaign response.
Creative Development
We create the perfect mailing list, recommend the best mailer format and design your mailing to drive response.
Speak With An Industry Expert
Your campaign is printed, prepared in our in-house mail facility and entered into the USPS mailstream. It’s that EASY!
